Bachelor of Business Administration (BBA)


Course Descriptions

ACC 101: Accounting I
This course addresses basic accounting principles, practices, and financial management. Students will learn how to interpret financial statements, maintain fiduciary responsibilities, and budgeting techniques for the nonprofit sector.

ACC 102: Accounting II
Prerequisite: ACC 101
This course will address fundamentals of accounting including topics such as statement of cash flows, bonds, capital stock, retained earnings, and financial statement analysis.  Also included will be managerial accounting from a global business aspect, including cost accounting measurement systems, decision making, operational and capital budgeting

BUS 300: Business Law
The course is designed to equip managers and leaders with an understanding of the legal process and how the process applies to managerial and business affairs. Critical thinking skills are emphasized; torts, labiality, agency and governmental regulations, and contracts will be addressed.  

BUS 305: Global Business Management
The student will develop an understanding of international/ multinational management by examining the challenges and opportunities of operating globally. Emphasis will be on developing an understanding of the complexities of dealing with diverse social, cultural, economic, political, and legal systems. The role of business in this dynamic world environment will be analyzed.

BUS 315: Corporate Finance
Prerequisite: ECON 204 and 214
This course is an introduction to theories and methods surrounding corporate finance.  Topics included in this course are capital budgeting techniques, time value of money, risk and return, security market efficiency, policy decisions on dividend, and optimal capital structure.

BUS 320: Strategic Management
This course explores the process of Strategic Management.  Discussions will include how managers can act on the behalf of owners and use concepts, principles and theories from several disciplines to analyze a firm’s internal and external environment, and develop strategies to achieve the firm’s strategic objectives.  Cases from a variety of organizations will be utilized to demonstrate principles, techniques and theories.  Knowledge from various Business disciplines will be used to formulate, implement and evaluate strategic alternatives.  Other topics include managing strategic change, contingency planning and socio-cultural responsibility. 

BUS 455: International Market and Trade Agreements
Prerequisite: BUS 305
This course will study how economic and market integrate among countries including Asia-Pacific Economic, Association of Southeast Asian Nations, North American Free Trade Agreement, etc. In addition major emerging market economies will be evaluated along with challenges and opportunities present to international business firms.

BUS 350: Organizational Behavior
This course is an advanced introduction to the major theories and issues in the study of human behavior in work organizations. Included are the topics of perception, motivation, leadership, job satisfaction, group dynamics, stress, organizational climate, and communication processes. Organization theory and design concepts are also incorporated to give the student a more complex framework for managerial decision making.

BUS499: Internship
Prerequisite: Senior Standing and Academically Good Standing
Supervised by the chair or faculty member in the business department, the student will select practical work experience in a business field of their choice.  The student must apply for the internship at the work location a semester prior to registering for the internship.  Internships are only completed in the spring or fall semesters.

ECON 204: Principles of Microeconomics
This course explores the behavior of individuals (or households) and firms in the choices they make to allocate limited resources.  Concepts and microeconomic theories will be applied to real world issues.  Discussions in this course include individual (or household) utility maximization, markets, maximization of profit by firms and other microeconomics topics.     

ECON 214: Principles of Macroeconomics
This course explores the condition, and concepts and theories that govern the performance, structure, behavior and decision-making of whole economies.  Topics discussed include output, unemployment and inflation.  Aggregate indicators such as GDP, unemployment rate and price indices will also be discussed.  Government actions to use relevant fiscal and monetary policies to solve problems in the economy will be discussed.      

HRA 310: Human Resources Management
This course explores the critical role of human achieving resources in business results. The course will help students to have a solid understanding of the fundamentals of human resource management and its strategic relevance in business today.  This course will provide students with a critical perspective on the development of human capital in the context of a unified system of attracting, retaining and developing talent that creates and supports the vision and values of the organization.  Students will develop an understanding of the critical business implications for human resource professionals today.

HRA 350: Employee and Labor Relations
This course focuses on the broad topic of employee relations, the relationship between management, and employees in an organization.  The student develops a better understanding of the Human Resource role and of the day-to-day skills and practices used to manage the relationship.  Topics include conflict resolution, unions, labor relations, and performance management.

HRA 430: Compensation
This course explores topics in basic total compensation design and decision-making.  It will provide the student with knowledge required for planning, developing, and administering total compensation programs that are compliant with government laws and regulations.  Topics include:  wage decisions, budgeting, benefits, incentive plans, and retirement plans.

LS 205: Enhancing Leadership and Management through Technology
This course is designed to expose students to various forms of technology that will increase their leadership effectiveness. Students will learn how to apply technologies as an enhancement to their leadership in either the ministry or market place sectors.

LS 301: Entrepreneurship and Business Ethics  
Part I of this course covers a comprehensive study of how to develop and operate a small business, including visioning, legal structures marketing, financing options and financial management. Options in franchising will also be covered. Students will develop a business plan. Part II will cover Business ethics and will explore ethics in managing a business as well as working relationships in the marketplace and the business environment. There will be discussions on the role of faith as a motivator in making ethical decisions. Case studies will be analyzed.

MATH 202: Introduction to Statistics
Prerequisite: MATH 117
Students will become familiar with basic elements of statistical theory for professional practice.  Topics will include graphing and summarizing data, probability, estimation, hypothesis testing and regression.

MKT 340: Marketing
Apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix. That is all predicated on product, price, distribution, and promotion.

MKT 345: Selling and Management
This course presents the selling function in a context of the total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness. The management function of selling will be presented in the promotion function.

MKT 352: Marketing Research  
Studies the nature and scope of research techniques employed in gathering information concerning marketing and advertising procedures. Subjects include sources and collection of data, sampling, interpretation of data, and research in areas of motivation and consumer behavior. Also does employ the use of quantitative and qualitative data analysis and interpretation.

LS 202 Nonprofit Development and Management  
The course will identify components necessary to start and manage a nonprofit organization, define the role of the board, and develop leadership. Attention will be given to the differences between nonprofit and profit organization. The course explores fundamentals of fundraising, principles of management, human resource management and development of staff.

Admissions Office Contact Information

Located in the U Building

Hours of Operation

Monday – Thursday

Walk In Hours

Monday – Thursday

Admissions Team

Jasmine Douglas
Director of Admissions
Primary DSO
404-627-2681 Ext. 128

Bianca Phillips
Enrollment Specialist
404-627-2681 Ext. 117

Nara Yun
Director of Enrollment:
Korean Studies
404-627-2681 Ext. 148

Josiane Carolino
Director of Marietta Campus
404-627-2681 Ext. 104
404-275-4837 (mobile)

Geoff Ingram
Recruitment Coordinator
404-627-2681 Ext. 104
404-275-4837 (mobile)



Beulah Heights University
P.O. Box 18145
892 Berne St, S.E.
Atlanta, GA 30316
Tel: 404-627-2681


Tel: 404-627-2681 Ext. 128 or 117 | FAX:  404-627-0702  

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